This particular circumstance may well offer in detail with regard to just how quite a few manner enthusiasts assess looking as a possible task. Browsing is seen some sort of undertaking or even job that has got to possibly be executed, that may be, browsing is usually objective led for the certain piece. The actual doctrine which searching can be a job is due to clash having a typical sell hot pantes viewpoint that browsing need to be a variety of amusement. 37 browsing while celebration mainly meets the actual style alter agents’ view. The next situational outcome is usually characterised when dull. A high level of annoyance occurs, presumably since the purchaser is actually beaten down with want achievement. This situation could impact the evaluation of the shopping experience for both fashion change agents and fashion followers. Fashion change agents may evaluate the shopping experience as boring if retailers become too predictable in both product offerings and formal wear shopping environment. High frustration is then predicted to occur because the shopping experience does not alleviate the onset of boredom and fails to be a satisfying experience. For consumers who approach shopping as a chore or task (e.g. Fashion followers), frustration is likely to accompany shopping when shopping environments are not designed for quickness and convenience37 and the resulting outcome is boredom. Consumers experiencing boredom with a task, such as shopping, will abandon it and dispel the boredom by ‘leaving the field’ (i.e. The store, the mall, the shopping environment) if free to do so11 (p. 238). If bored consumers are constrained to continue shopping (i.e. For some reason, they cannot leave the mall), boredom is likely to intensify, presumably because frustration increases. Outlets for bored consumers such as theatres, game rooms, and food courts may provide a way for them to alleviate some of their frustration.